Teeth whitening has become increasingly popular because nowadays getting that beautiful and naturally white smile is possible for almost everyone. The quality, effectiveness, and safety of the available at-home whitening products has grown enormously in recent years. But don’t be fooled by popular and “smart” ways to whiten your teeth. Not all whitening techniques are suitable for everyone and using the wrong materials can even cause permanent damage to the teeth. In the Cavex At-Home Whitening Whitepaper, we explain how tooth whitening works, what to keep in mind, and what to expect when starting a whitening treatment. But we also discuss some “‘trendy bleaching products and techniques” and how (in)effective they are.